Sales promotion definition
A sales promotion is a marketing strategy in which a business uses a temporary campaign or offer to increase interest or demand in its product or service.
There are many reasons why a business may choose to use a sales promotion (or ‘promo’), but the primary reason is to boost sales. Sales boosts may be needed to reach a quota as a deadline approaches, or to raise awareness of a new product.
Let’s take a closer look at different types of sales promotions, as well as the pros and cons of using any type of promotion.
Trade Promotions
Craft campaigns — built just for your business — to ensure real and quantifiable ROI.
Sales promotions
Maintain your best spot on the search results page, so you can find new customers and re-engage loyal ones.
Point of sales Material
When it comes to reaching your target audience, you can’t get much closer than direct to their inboxes.
Guerilla Marketing
Craft campaigns — built just for your business — to ensure real and quantifiable ROI.
Trade marketing
Social Media Management is vital for company and brand awareness
Direct Marketing
Google shopping ads are a no-brainer for any eCommerce company with an online presence wishing to increase sales.
Marketing Events
Grow your brand with the help of our influencers and marketing experts.
The proof is in the Inkling Marketing
Why paid search Ads can bring in the numbers
38%
of growth rate in brand awareness for businesses that start doing Search Ads
100%
of total clicks on search results page are Search Ads, serving as proof that a dependence on SEO alone limits your potential for more traffic and leads.
82%
of clicks on Search Ads are more likely to buy, making for better leads
FAQ
FAQs about paid search management
Looking to learn more about paid search management for your business? Browse our FAQs:
Paid search is a digital marketing strategy that involves online ads that appear at the top of search engine results pages (SERPs). Paid search ads typically look similar to organic search listings but have a label that distinguishes them as ads.
With paid search management services, you can expect a dedicated team of experts who will meticulously review and analyze your campaigns, ensuring that they align with your business objectives. Through continuous optimization, they will fine-tune your advertisements to maximize their effectiveness, reaching the right audience at the right time.
When it comes to paid search ads, Google Ads serves as a prime example of how the process works. Google Ads allows advertisers to bid on specific keywords they want their ads to appear for. When a user conducts a search on Google, the platform uses various factors such as keywords, ad settings, bids, and ad quality score to determine which ads to display.
Paid search can indeed be a valuable addition to your marketing strategy for several reasons: Audience Research, Precise Targeting, Quick Results, Bottom-of-the-Funnel Leads, Supplementing Organic Search Results. By leveraging the advantages of paid search, businesses can effectively target their audience, generate qualified leads, achieve faster results, and enhance their overall online visibility and conversion rates.