Content Development

Content development is a unifying name for a full cycle of activities related to content within a business or a brand. It includes strategizing, planning, creating, publishing, and analyzing all types of content to reach particular business goals. Content development aims to achieve marketing objectives by delivering high-quality, valuable, and relevant information to the target audience.

Content development includes everything that happens to a piece of content within the company:

• Planning and ideation
• Research
• Creation
• Publishing
• Evaluating results
• Audit
• Repurposing and updates.

Sounds like content marketing? That's because those things are very similar. Hear content marketing — think content development.