Internet Advertising
Online advertising in India has grown rapidly in recent years, driven by the increasing number of internet users and the growing popularity of mobile devices. The most popular forms of online advertising in India include search advertising, display advertising, and social media advertising. Many Indian businesses also use video advertising and influencer marketing to reach their target audience. Some of the major players in the Indian online advertising industry include Google, Facebook, and Amazon. With the increasing popularity of e-commerce, the online advertising industry in India is likely to continue growing in the coming years.
In addition to the major players, there are also many local companies that are active in the Indian online advertising industry. These companies offer a variety of services, including digital marketing, search engine optimization, and social media management.
The Indian online advertising market is projected to reach over $3 billion by the end of 2021, with a CAGR of around 16% during the forecast period (2022–2026). The growth of the market is driven by factors such as the increasing number of internet users, the rising popularity of social media, and the growing adoption of mobile devices.