Trade Marketing

Trade marketing is a discipline of marketing that focuses on developing and executing strategies to promote products or services to retailers, wholesalers, and distributors, aiming to increase sales among consumers. Trade marketing involves creating partnerships and building relationships with trade partners, developing targeted marketing campaigns, and creating in-store displays and promotions to attract customers.

Wholesalers and retailers have many manufacturers as their business partners. Every manufacturer wants optimum results when it comes to product distribution. Therefore, creating product demand amongst the supply chain partners is essential. At the end of the day, these partners ensure product availability to the final customers.

A manufacturer offers different incentives to create product demand among supply chain partners. These incentives urge wholesalers and retailers to promote the product at their end. It creates a win-win situation for a manufacturer as well as its partners. The manufacturer gets effective product promotion, and partners get better deals.