Direct Marketing

Direct marketing is possibly the oldest way to establish branding and sell goods and services. In this technique, companies market themselves and their products directly to the buyer.

Potential customers are asked to buy products or get services directly from the company. This is in contrast to other forms of marketing which target a middleman company or platform or focus more generally on brand building over immediate sales.

In the 1900s, customers in rural areas around the world might be out of reach of direct selling. Homesteaders in America's West and rural ranchers in Australia's Outback might only make one trip a year to a distant town. How did companies market products to people who rarely set foot in stores?